This unit introduces the fundamental concepts of descriptive and inferential statistics, providing students with the skills to analyze and interpret web analytics data effectively. By understanding statistical techniques, students can draw meaningful insights from data, make informed decisions, and optimize their digital marketing strategies. Üben mit sofortiger Rückmeldung, kostenlos und ohne Anmeldung.

Weitere Themen

• Definition and Importance of Web Analytics
• Types of Web Analytics Data
• Web Analytics Tools and Platforms
• Tracking Codes and Implementation
• Data Accuracy and Sampling
• Data Segmentation and Filtering
• Traffic Metrics: Users, Sessions, and Pageviews
• Engagement Metrics: Bounce Rate, Time on Page, and Scroll Depth