This unit introduces the different types of data collected through web analytics, such as traffic, engagement, and conversion metrics. By understanding these data types, students will be able to gain valuable insights into their website's performance and make informed decisions to improve it. Üben mit sofortiger Rückmeldung, kostenlos und ohne Anmeldung.

Weitere Themen

• Definition and Importance of Web Analytics
• Web Analytics Tools and Platforms
• Tracking Codes and Implementation
• Data Accuracy and Sampling
• Data Segmentation and Filtering
• Traffic Metrics: Users, Sessions, and Pageviews
• Engagement Metrics: Bounce Rate, Time on Page, and Scroll Depth
• Conversion Metrics: Goals, Ecommerce Tracking, and ROI