This unit introduces engagement metrics, including bounce rate, time on page, and scroll depth. Students will learn how to use these metrics to measure user engagement levels and improve website performance. Üben mit sofortiger Rückmeldung, kostenlos und ohne Anmeldung.

Weitere Themen

• Definition and Importance of Web Analytics
• Types of Web Analytics Data
• Web Analytics Tools and Platforms
• Tracking Codes and Implementation
• Data Accuracy and Sampling
• Data Segmentation and Filtering
• Traffic Metrics: Users, Sessions, and Pageviews
• Conversion Metrics: Goals, Ecommerce Tracking, and ROI