This unit introduces the concept of web analytics, defining its purpose and highlighting its significance in digital marketing. Students will gain an understanding of the benefits and applications of web analytics in driving data-driven decision-making. Üben mit sofortiger Rückmeldung, kostenlos und ohne Anmeldung.

Weitere Themen

• Types of Web Analytics Data
• Web Analytics Tools and Platforms
• Tracking Codes and Implementation
• Data Accuracy and Sampling
• Data Segmentation and Filtering
• Traffic Metrics: Users, Sessions, and Pageviews
• Engagement Metrics: Bounce Rate, Time on Page, and Scroll Depth
• Conversion Metrics: Goals, Ecommerce Tracking, and ROI