This unit introduces key traffic metrics such as users, sessions, and pageviews, providing a foundation for understanding website usage and audience behavior. By analyzing these metrics, students will gain insights into website performance and user engagement. Üben mit sofortiger Rückmeldung, kostenlos und ohne Anmeldung.

Weitere Themen

• Definition and Importance of Web Analytics
• Types of Web Analytics Data
• Web Analytics Tools and Platforms
• Tracking Codes and Implementation
• Data Accuracy and Sampling
• Data Segmentation and Filtering
• Engagement Metrics: Bounce Rate, Time on Page, and Scroll Depth
• Conversion Metrics: Goals, Ecommerce Tracking, and ROI