This unit introduces students to the world of web analytics tools and platforms, providing a comprehensive overview of their key features and applications. Through hands-on exercises and case studies, students will gain practical experience in using these tools to analyze website traffic, track user behavior, and optimize digital marketing campaigns. Üben mit sofortiger Rückmeldung, kostenlos und ohne Anmeldung.

Weitere Themen

• Definition and Importance of Web Analytics
• Types of Web Analytics Data
• Tracking Codes and Implementation
• Data Accuracy and Sampling
• Data Segmentation and Filtering
• Traffic Metrics: Users, Sessions, and Pageviews
• Engagement Metrics: Bounce Rate, Time on Page, and Scroll Depth
• Conversion Metrics: Goals, Ecommerce Tracking, and ROI