This unit focuses on the implementation of tracking codes on websites to collect data effectively. Students will learn the different types of tracking codes, how to install them, and how to use the data they collect to improve their website's performance. Üben mit sofortiger Rückmeldung, kostenlos und ohne Anmeldung.

Weitere Themen

• Definition and Importance of Web Analytics
• Types of Web Analytics Data
• Web Analytics Tools and Platforms
• Data Accuracy and Sampling
• Data Segmentation and Filtering
• Traffic Metrics: Users, Sessions, and Pageviews
• Engagement Metrics: Bounce Rate, Time on Page, and Scroll Depth
• Conversion Metrics: Goals, Ecommerce Tracking, and ROI