This unit explores the applications of predictive analytics and machine learning in web analytics, providing students with the knowledge and skills to leverage these techniques for advanced web analytics. Üben mit sofortiger Rückmeldung, kostenlos und ohne Anmeldung.

Weitere Themen

• Definition and Importance of Web Analytics
• Types of Web Analytics Data
• Web Analytics Tools and Platforms
• Tracking Codes and Implementation
• Data Accuracy and Sampling
• Data Segmentation and Filtering
• Traffic Metrics: Users, Sessions, and Pageviews
• Engagement Metrics: Bounce Rate, Time on Page, and Scroll Depth