This unit delves into the strategies and techniques for building and maintaining strong customer relationships. Students will explore the role of CRM technologies and applications in enhancing customer loyalty and retention. Üben mit sofortiger Rückmeldung, kostenlos und ohne Anmeldung.

Weitere Themen

• Introduction to Marketing Management
• Definition and Scope of Marketing Management
• Consumer Behavior
• Marketing Environment Analysis
• Marketing Research
• Product Management
• Marketing Segmentation, Targeting, and Positioning
• Pricing Strategies