This unit introduces the methods and techniques for collecting, analyzing, and interpreting marketing data. Students will learn about market research design, sampling, and data analysis techniques. Üben mit sofortiger Rückmeldung, kostenlos und ohne Anmeldung.

Weitere Themen

• Introduction to Marketing Management
• Definition and Scope of Marketing Management
• Consumer Behavior
• Marketing Environment Analysis
• Product Management
• Marketing Segmentation, Targeting, and Positioning
• Pricing Strategies
• Product Life Cycle Management