This unit explores the fundamentals of product management, encompassing new product development, product life cycle management, branding, and packaging. Students will gain insights into product innovation and differentiation strategies, enabling them to effectively manage products throughout their lifecycle. Üben mit sofortiger Rückmeldung, kostenlos und ohne Anmeldung.

Weitere Themen

• Introduction to Marketing Management
• Definition and Scope of Marketing Management
• Consumer Behavior
• Marketing Environment Analysis
• Marketing Research
• Marketing Segmentation, Targeting, and Positioning
• Pricing Strategies
• Product Life Cycle Management