This unit explores ethical issues in marketing, such as truth in advertising, privacy concerns, and environmental sustainability. Students will learn about the ethical responsibilities of marketers and how to make ethical decisions in marketing practice. Üben mit sofortiger Rückmeldung, kostenlos und ohne Anmeldung.

Weitere Themen

• Definition and Scope of Marketing
• Marketing Environment
• Consumer Behavior
• Marketing Segmentation, Targeting, and Positioning
• Research Methods and Data Collection
• Data Analysis and Interpretation
• Marketing Information Systems
• Marketing Objectives and Goal Setting