This unit explores the use of technology to collect, store, and analyze marketing data. Students will learn how to use marketing information systems to improve marketing decision-making and gain a competitive advantage. Üben mit sofortiger Rückmeldung, kostenlos und ohne Anmeldung.

Weitere Themen

• Definition and Scope of Marketing
• Marketing Environment
• Consumer Behavior
• Marketing Segmentation, Targeting, and Positioning
• Research Methods and Data Collection
• Data Analysis and Interpretation
• Marketing Objectives and Goal Setting
• Marketing Mix (4Ps)