This unit explores the concepts of market segmentation, targeting, and positioning. Students will learn how to identify and select specific customer groups, develop strategies to reach them, and create a unique brand identity. Üben mit sofortiger Rückmeldung, kostenlos und ohne Anmeldung.

Weitere Themen

• Definition and Scope of Marketing
• Marketing Environment
• Consumer Behavior
• Research Methods and Data Collection
• Data Analysis and Interpretation
• Marketing Information Systems
• Marketing Objectives and Goal Setting
• Marketing Mix (4Ps)