This unit focuses on establishing clear and measurable marketing objectives, and developing strategies to achieve them. Students will learn how to align marketing goals with overall business objectives, and how to develop and implement effective marketing plans. Üben mit sofortiger Rückmeldung, kostenlos und ohne Anmeldung.

Weitere Themen

• Definition and Scope of Marketing
• Marketing Environment
• Consumer Behavior
• Marketing Segmentation, Targeting, and Positioning
• Research Methods and Data Collection
• Data Analysis and Interpretation
• Marketing Information Systems
• Marketing Mix (4Ps)