This unit explores the role of businesses in addressing social and environmental issues through marketing initiatives. Students will learn how to integrate CSR principles into marketing strategies and evaluate the effectiveness of CSR campaigns. Üben mit sofortiger Rückmeldung, kostenlos und ohne Anmeldung.

Weitere Themen

• Definition and Scope of Marketing
• Marketing Environment
• Consumer Behavior
• Marketing Segmentation, Targeting, and Positioning
• Research Methods and Data Collection
• Data Analysis and Interpretation
• Marketing Information Systems
• Marketing Objectives and Goal Setting