This unit explores the realm of sales promotion techniques, including coupons, discounts, and loyalty programs, as well as direct marketing strategies such as email marketing and telemarketing. By mastering these concepts, students will gain the ability to effectively engage with customers and drive business growth. Üben mit sofortiger Rückmeldung, kostenlos und ohne Anmeldung.

Weitere Themen

• Introduction to Marketing Management
• Definition and Scope of Marketing Management
• Consumer Behavior
• Marketing Environment Analysis
• Marketing Research
• Product Management
• Marketing Segmentation, Targeting, and Positioning
• Pricing Strategies