This unit provides a comprehensive overview of promotion management, encompassing integrated marketing communications, advertising, public relations, sales promotion, direct marketing, digital marketing, and social media. Students will gain a thorough understanding of the principles and practices involved in developing and executing effective promotional campaigns. Üben mit sofortiger Rückmeldung, kostenlos und ohne Anmeldung.

Weitere Themen

• Introduction to Marketing Management
• Definition and Scope of Marketing Management
• Consumer Behavior
• Marketing Environment Analysis
• Marketing Research
• Product Management
• Marketing Segmentation, Targeting, and Positioning
• Pricing Strategies