This unit explores the process of developing new products or services, including idea generation, concept testing, and market testing. Students will learn how to identify and evaluate new product opportunities, develop and test product concepts, and launch new products successfully. Üben mit sofortiger Rückmeldung, kostenlos und ohne Anmeldung.

Weitere Themen

• Introduction to Marketing Management
• Definition and Scope of Marketing Management
• Consumer Behavior
• Marketing Environment Analysis
• Marketing Research
• Product Management
• Marketing Segmentation, Targeting, and Positioning
• Pricing Strategies