This unit explores various marketing research methods, including surveys, focus groups, and experiments, and their applications in making informed marketing decisions. Students will gain hands-on experience in designing and conducting research projects. Üben mit sofortiger Rückmeldung, kostenlos und ohne Anmeldung.

Weitere Themen

• Introduction to Marketing Management
• Definition and Scope of Marketing Management
• Consumer Behavior
• Marketing Environment Analysis
• Marketing Research
• Product Management
• Marketing Segmentation, Targeting, and Positioning
• Pricing Strategies