This unit explores ethical issues in marketing, corporate social responsibility, and sustainability. Students will learn about the impact of marketing on society and develop strategies for responsible marketing practices. Üben mit sofortiger Rückmeldung, kostenlos und ohne Anmeldung.

Weitere Themen

• Introduction to Marketing Management
• Definition and Scope of Marketing Management
• Consumer Behavior
• Marketing Environment Analysis
• Marketing Research
• Product Management
• Marketing Segmentation, Targeting, and Positioning
• Pricing Strategies