This unit delves into the use of digital channels for marketing purposes, covering strategies and techniques for social media, search engine optimization (SEO), and content marketing. Students will gain a comprehensive understanding of how to effectively implement digital marketing campaigns. Üben mit sofortiger Rückmeldung, kostenlos und ohne Anmeldung.

Weitere Themen

• Introduction to Marketing Management
• Definition and Scope of Marketing Management
• Consumer Behavior
• Marketing Environment Analysis
• Marketing Research
• Product Management
• Marketing Segmentation, Targeting, and Positioning
• Pricing Strategies