Web Analytics for E-commerce
Digital Marketing · University of Applied Sciences · E-commerce Marketing
This unit introduces the fundamentals of web analytics for e-commerce, enabling students to track and analyze website traffic to understand customer behavior and optimize marketing campaigns for increased revenue and customer satisfaction.
Zum Üben gibt es 30 Aufgaben. Jede Antwort bekommt sofort eine Rückmeldung, kostenlos und ohne Anmeldung.
Das gehört dazu
- Introduction to Web Analytics for E-commerce
- Types of Web Analytics Data
- Setting Up Goals and KPIs
- Tracking and Measuring Marketing Campaigns
- Optimizing Website Traffic and Conversion Rates
- Ethical Considerations of Web Analytics
Stichworte
- Web Analytics
- E-commerce
- Customer Behavior
- Marketing Optimization
- Website Traffic
- Data Analysis
- Metrics
- KPIs
- Conversion Rates
- Segmentation