This unit introduces the concept of marketing metrics and KPIs, and their importance in measuring the effectiveness of marketing campaigns. Students will learn how to identify, track, and analyze key metrics to optimize marketing strategies and demonstrate the return on investment (ROI) of marketing activities. Üben mit sofortiger Rückmeldung, kostenlos und ohne Anmeldung.

Weitere Themen

• Definition and Scope of Marketing
• Marketing Environment
• Marketing Research
• Consumer Behavior
• Market Segmentation and Targeting
• Product Development and Management
• Pricing Strategies
• Distribution Channels