This unit introduces the methods and techniques used in marketing research to gather and interpret data. Students will learn how to design and conduct research studies, analyze data, and make informed decisions based on research findings. Üben mit sofortiger Rückmeldung, kostenlos und ohne Anmeldung.

Weitere Themen

• Definition and Scope of Marketing
• Marketing Environment
• Consumer Behavior
• Market Segmentation and Targeting
• Product Development and Management
• Pricing Strategies
• Distribution Channels
• Advertising and Promotion