Conversion Metrics: Goals, Ecommerce Tracking, and ROI
Digital Marketing · University of Applied Sciences · Web Analytics
This unit introduces conversion metrics, including goals, ecommerce tracking, and ROI. Students will learn how to track conversions, set up goals, and calculate ROI using web analytics.
Zum Üben gibt es 31 Aufgaben. Jede Antwort bekommt sofort eine Rückmeldung, kostenlos und ohne Anmeldung.
Das gehört dazu
- Definition of conversion metrics
- Types of conversion metrics
- How to track conversions
- How to set up goals in Google Analytics
- How to calculate ROI
- How to use conversion metrics to improve website performance
Stichworte
- Conversion Metrics
- Goals
- Ecommerce Tracking
- ROI
- Web Analytics
Weitere Themen in Web Analytics
- Definition and Importance of Web Analytics
- Types of Web Analytics Data
- Web Analytics Tools and Platforms
- Tracking Codes and Implementation
- Data Accuracy and Sampling
- Data Segmentation and Filtering
- Traffic Metrics: Users, Sessions, and Pageviews
- Engagement Metrics: Bounce Rate, Time on Page, and Scroll Depth