This unit explores the applications of big data analytics in retail and marketing, enabling students to understand how data can be leveraged to improve customer segmentation, optimize targeted advertising, and enhance supply chain efficiency. Üben mit sofortiger Rückmeldung, kostenlos und ohne Anmeldung.

Weitere Themen

• Introduction to Big Data Analytics
• Definition and Overview of Big Data
• Data Preprocessing and Cleaning
• Big Data Analytics Process
• Exploratory Data Analysis
• Challenges and Opportunities of Big Data
• Statistical Modeling for Big Data
• Data Sources and Collection Methods