This unit introduces students to the use of web analytics tools, such as Google Analytics, to collect, analyze, and interpret data on website performance, user behavior, and campaign effectiveness. Students will learn how to use this data to improve their digital marketing strategies. Üben mit sofortiger Rückmeldung, kostenlos und ohne Anmeldung.

Weitere Themen

• Definition and Importance of Digital Marketing Strategy
• Digital Marketing Landscape and Trends
• Developing a Digital Marketing Strategy Framework
• Content Marketing Fundamentals
• Search Engine Optimization (SEO)
• Content Distribution and Promotion
• Social Media Platforms and Audience Targeting
• Social Media Content Creation and Engagement