This unit introduces the concept of Customer Relationship Management (CRM) in the hospitality and tourism industry. Students will learn how to build and maintain relationships with customers to enhance loyalty and satisfaction. Üben mit sofortiger Rückmeldung, kostenlos und ohne Anmeldung.

Weitere Themen

• Definition and Scope of Hospitality and Tourism
• History and Evolution of Hospitality and Tourism
• Career Opportunities in Hospitality and Tourism
• Front Office Operations
• Housekeeping Operations
• Food and Beverage Operations
• Destination Marketing and Promotion
• Tour Operations and Management